Ann Taylor seems to be working on shaking the dust off their rather staid image. They advertised heavily in all of the September issues and got some decent editoral coverage as well. I always saw Ann Taylor as work wear for your Mom, very classic not trendy, rather boring... But this Fall's collection is a bit different. They have a new designer, Lisa Axelson, previously of Club Monaco and Gap/BR. She was brought on board last Fall. [quote] "I'm thrilled to have the incredible opportunity to restore a chic, fashionable point of view to Ann Taylor," said Axelson. "I hope to deliver covetable pieces that are modern and sophisticated and make our clients feel fabulous," she added.
This dress was featured in their September marketing:
Silk Tiered Strapless Dress, $240
The shoes, Perfect Platform Pump, $175
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