What's the deal with Madewell 1937, it seems like they just came out of nowhere and became this cool brand... how could they have been around since 1937 if no one's ever heard of them until, like, this year year?
Okay so I did some google-ing and found out that J. Crew launched Madewell actually back in 2006 to attract a younger demographic than J. Crew, and sell at slightly lower price points. The first store was opened in Dallas in Aug. 2006. As per the 2006 press release, "[Madewell is] inspired by the New Bedford, MA workwear company founded in 1937, Madewell is a collection of real, honest women's clothes that speak for themselves: not too trendy, not too girly, just cool clothes infused with a modern upbeat attitude. It's an edgy take on casual with a few vintage details and a modern twist." Mickey Drexler had acquired the rights to the name before he joined J. Crew in 2003. They now have 13 Madewell stores and intend to add online shopping in 2010. Right now their website just has info and lookbooks, and you can order from an 800 number. They don't even have a catalog. I've been getting emails from them starting this year... I wonder why J. Crew was so slow to leverage their J. Crew database? Anyway, mystery solved. It's interesting to see how brands develop...
I really need to go down to their Soho store (486 Broadway at Broome St.) and check everything out.
I like the shredded up Ex-Boyfriend Jeans in Smoked Wash, $95.
