I have loved Hermes scarves ever since I went to their Paris store (24 rue du Faubourg St-Honoré) in 2000 and had a scarf tying lesson and tour of their upstairs leather atelier. I got my first scarf there - Brazil in the medium blue and orange colorway. As soon as I got back to New York I got my second one - Hula in the black colorway.
The patterns on Hermes scarves are truly like art, they are so beautiful! In fact, it wouldn't be a bad idea to frame one and hang it on your wall. The quality of the silk, the printing and the hand rolled edges are also what set Hermes scarves apart.
These are square scarves, so they can be hard to wear if you don't know what to do with them. Hermes used to give you a cute little hardcover book when you bought a scarf as a gift, but they don't have them anymore... You can download the book in a pdf file from the Hermes website though (www.hermes.com). You can also buy the book on ebay, although I've seen them for as high as $45.00 which seems ridiculous for a book that is so tiny (it is about 3 inches square) and that was originally free!
One of my favorite scarf tying ideas is the scarf shirt. Here's what you do: Lay the scarf out flat. Pick it up at the center middle and let the rest of the scarf fall aside. Tie a knot here. Then take the 2 upper corners and tie them around your neck and the bottom 2 corners and tie them around your waist. Then you just need to arrange the neck so it drapes nicely. Madonna wore another variation of the scarf shirt in the movie Swept Away (see below). Her scarf was La Vie a Cheval in the black and yellow colorway.